SEO for Success (Search Engine Optimization)

Presented by Community Media Workshop

Need to drive more traffic to your website but don't want to break the bank on pay-per-click advertising? Check out this three hour seminar covering a variety of tricks and techniques you can use to increase search engine ranking and subsequently steer traffic to your site. Based on content from his upcoming book on digital marketing for Focal Press, workshop moderator Tim Frick will discuss blogs, content management systems, RSS feeds, social media, and a wealth of other topics, all of which can help grow both your online presence and your business. \\

In this workshop you will learn:

• The difference between inbound and outbound efforts to drive traffic
• How regular content updates drive search engine results
• Why blogs and content management systems are fundamental to website success and the importance of keyword-rich content and credibility-based design
• How social media affects your page rank
• The power of RSS feeds and going viral with video