Social Media Basics Workshop

Presented by Community Media Workshop

Collectively known as "social media," blogs, YouTube and social networks like Facebook and Twitter are just some of the many tools that allow groups of people to share knowledge and organize into groups online. Meant as a basic introduction to using social media tools for communications, this workshop will cover basic information on social media tools such as blogs, YouTube, Facebook and Twitter. You will also gain pointers and tips on using social media in your organization's communications and review how social media tools have changed and continues to change the landscape of nonprofit communications. 

This workshop is led by trainer Emily Culbertson and runs from 9am to noon on November 1st. In this workshop, you will learn:
 

• Basic information about how social media tools such as blogs, YouTube, Facebook and Twitter and Foursquare/location services

• Examples of how local news news organizations and non-profit organizations use social media

• Simple ways to find and follow conversations about your field

• Ways to think about how to integrate social media strategically into your communications

Before moving to Chicago in 2008, Emily Culbertson was Web managing director at the Robert Wood Johnson Foundation, where she co-led a re-launch of RWJF.org in June 2008 and helped coordinate the foundation’s social media. Prior to that she was a senior account manager and eHealth strategist at I-SITE, a Philadelphia-based web agency, and she began her web career as a multimedia editor for the University of Pennsylvania Health System’s consumer Web site. She has also covered federal courts for the Associated Press, several Philadelphia suburban daily newspapers and Philadelphia’s legal daily newspaper. Culbertson is a graduate of the University of Pennsylvania with a bachelor’s degree in urban studies.