The Power of Incentives and Why They Work

Presented by American Marketing Assocation

Charities who are flexible in their thinking when raising funds realize the importance of premiums and incentives when amassing donations they otherwise would not have received. Premiums and incentives have long been used in direct mail fundraising for donor acquisition that can later be elevated to larger gift status. (e.g. return address labels, calendars, holiday greeting cards, membership cards, etc). Incentives have also been used to reward loyal, large gift donors.

In today’s competitive environment, attracting and engaging new donors and retaining existing one represents a challenge. Engagement strategies utilized in the business community have successful applications in the nonprofit sector. We will discuss these techniques with the President and CEO of Selling Communications. Once engagement is accomplished, how do you follow up to keep the individual engaged.

We will be joined by two major executives from major nonprofits, an expert on engagement strategies as well as a representative from a major hotel chain to discuss how various incentives can be effective for your organization.

Learning Objectives:

• Understand the term “engagement strategies”
• How to apply those strategies to help you achieve your goals
• Current methods utilized to engage and retain donors and clients
• Learn about revolutionary new ways to raise additional funds with no financial outlay and minimal staff time

PRESENTERS:
Cynthia Pierce McNamara, Executive with a major International relief organization
Bruce Bolger, President of Selling Communications, Inc.
Greg Whitacre, Sr. Director, Individual Incentives & Gift Cards, Marriott International, Inc.
Nancy Franks, Executive Director Pediatric Cancer Research Foundation
Stuart Paskow, CEO, Mitch-Stuart, Inc
Paul Clolery, VP/Editorial Director, The NonProfit Times
Anna Carbonara, Moderator, American Marketing Association