A Network To Build Chicago Arts Audiences

November 14, 2025

Tips and Tactics for Engaging Chicago’s Tourism Audience

A free workshop

Presented by Chicago Office of Tourism and Culture

Meet a panel of industry experts and hear about how you can attract visitors to your organization. Find out how to work with tour operators to be featured on a tour, how to work with concierges to promote your events, and how to market to groups. You will also learn about all the services available to you through the Chicago Office of Tourism and Culture, including inclusion on www.ExploreChicago.org, Chicago's official tourism site.

Following the panel, get in-depth training on how to utilize social media platforms like Foursquare, SCVNGR, and Flickr to further engage the tens of millions of leisure travelers who visit Chicago each year.

Location

Chicago Cultural Center
78 E. Washington Street, 5th floor
Chicago, IL 60602

Admission

Free

Agenda

November 14, 2025 | 1pm - 5pm

1:00pm - 1:30pm | Check in

1:30pm - 1:45pm | Welcome and Tourism Industry Overview:

  • Dorothy Coyle, Executive Director, Chicago Office of Tourism and Culture

1:45pm - 3:15pm | Panel:

  • Sheryl Novak, President, Concierge & Event Services Worldwide, Inc.
  • Gemma E. Mulvihill, Executive Director of Sales, Broadway In Chicago
  • Joleen Haran, Assistant Director of Tourism, Chicago Convention & Tourism Bureau
  • Pam Morin, Director of Marketing, Chicago Office of Tourism and Culture
  • Moderator: Melody D. Laviste, Director of Visitor Programs & Services, Chicago Office of Tourism and Culture

3:15pm - 3:30pm | Break with refreshments

3:30pm - 5:00pm | Social Media Workshop:

  • Pam Morin, Director of Marketing, Chicago Office of Tourism and Culture
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