March 30, 2025
Turn Your Data into Action
Part of the "Marketing Matters" Series
Presented by Arts and Business Council
Presented by:
Cheryl Slover-Linett, Managing Partner – Slover Linett Strategies
Chloe Chittick Patton, Senior Associate for Performing Arts – Slover Linett Strategies
Panelists:
Anna Fitzloff, Director of Marketing – Harris Theater
Lara Goetsch, Director of Marketing – Timeline Theatre
Maria Gray, Development Director – Chicago Public Art Group
Your database is a gold mine of insights about your patrons and donors. What information should you be collecting, and what sorts of profiling and modeling can you use to drive deeper engagement and grow your audience? And how can survey research enhance the value of your data and help you craft new marketing strategies?
Sound too technical or “just for big organizations”? Never fear. This participatory, lively workshop will show you how data mining and survey research have helped all kinds of cultural organizations succeed. Come hear from leading arts researchers and some of Chicago’s most creative arts managers — and try your hand at some real-world audience-data challenges.
Location
National-Louis University
122 S. Michigan Avenue, Room 5006
Admission
$60/$40 for members
Events
Learn how to broaden, deepen, and diversify your audiences. Find out about upcoming learning opportunities presented by arts service providers, area colleges and universities, and arts agencies.
Upcoming Events
Making Media Connections Annual Conference
Americans for the Arts: Half Century Summit
Engage Supporters with a Satisfying Arts “Experience”
Previous Events
Content Marketing and Social Media
Market Smarter with Google and Facebook!
Audience Surveys (Live Webinar)
Tweet, Tweet
Finding Your Online Voice
Website Design, Content and Usability
Creative Chicago Expo
Social Media, The News and Us For Arts
Social Media for Theaters
Turn Your Data into Action
National Arts Marketing and Development Conference
The Power of Incentives and Why They Work- All Previous Events »