Website Planning, Design and Usability

Presented by Community Media Workshop

Ever wonder why some websites make sense right away, while others make users hunt, search and possibly leave? The best websites are planned, organized and designed with usability practices in mind.

This session will offer interactive examples, quick fixes and long-term strategies to get your site looking and behaving better. We'll identify the questions that need to be answered when planning, building and maintaining a nonprofit website. With Emily Lonigro 

Participants will learn the following:

• Steps to planning a website (re)design (hint: it's about the content)
•  Website usability guidelines and best practices
•  Free and cheap online resources

About Trainer Emily Lonigro

Emily is a branding and web design specialist who combines insightful marketing strategy with distinctive design execution. She is the founder of  LimeRed Studio in 2004 to help small businesses and nonprofits enhance their marketing collateral with stellar design.

Emily has a range of design marketing and planning experience in both online and offline collateral for multinational corporations, boutique businesses, prestige consumer brands, and e-commerce websites. In addition to a long list of devoted clients, Emily has worked with major international companies such as Morgan Stanley/Discover, Estee Lauder Brands, G2 Interactive, and several large ad agencies. As a sought-after designer with agency, in-house, and contract experience, Emily sees the “big picture” and brings her unique perspective to each and every project.

In her more than 10 years of experience, Emily has developed a design process that prioritizes research, usability and planning over flashiness and fads. Using this methodical process, she has a record of successfully translating goals, content, and audiences into beautiful, user-friendly, effective design.

Emily has a B.A. in journalism and mass communication from Drake University and has run her own successful business for more than six years.