Resources
Diversifying Audiences
Do you think your organization can serve a more diverse audience, but you're not quite sure how to reach them? Check out these resources to learn more about getting new communities engaged in your organization without alienating your core audiences.
Cross-Ethnic Research and Marketing Initiative at Columbia College
The Dance Center at Columbia College initiated this study in 2008 in order to find ways to get their first-time minority audience members to become repeat attenders. Read more about the study on their website.
Overcoming Barriers to Participation: Roundtable
This 2008 roundtable brought together Wallace Excellence awardees to discuss the problems encountered when building new audiences while still serving a core audience. Download the summary from “Overcoming Barriers to Participation: Balancing New and Core Audiences” to learn more.
Entering Cultural Communities
Click here for a summary of Diane Grams’s book Entering Cultural Communities: Diversity and Change in the Nonprofit Arts. Grams presented as part of our program “Overcoming Barriers to Participation: Balancing New and Core Audiences.”