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A Network To Build Chicago Arts Audiences

Resources

Marketing and Branding Basics

Writers’ Theatre on Audience Engagement

Kate Lipuma, Executive Director of Writers’ Theatre, shared the recent successes and challenges they’ve had with audience engagement at an AEE roundtable. Check out her presentation to learn more about Writers’ positioning, customer service and social media strategies.

Writers' Theatre

Are You Talking to Me?: Enhancing Audience Connections Through Brand Personality

How do your patrons hear about you? What are their expectations? Do you stay in touch when they leave?  The experience doesn’t have to end when your audience leaves your venue. With web based tools and smart outreach, you can create a lasting impression—thereby giving your brand personality—and begin the process of converting audience members into evangelists. 
This series of learning circles focused on creating a plan of action for a specific audience, developing meaningful communications, and tracking results. Check out the resources to learn how to build your brand promise, implement effective interaction at key entry and exit points of patron contact, and examine and assess the two-way flow of patron communication and its effects. View the presentation from Session 1 below; Session 2 here; and Session 3 here.

Session 1: Branding with Jennifer Harris, Principal, JL Harris Associates

 

Are You Talking to Me?: Session 2

You’ve got a fabulous brand, but not sure how to get it out there? Session 2 of Are You Talking to Me? explains the building blocks of a marketing plan. Whether your developing a plan for the first time or you just want help rethinking your strategy, instructor Jennifer Harris explains the many directions you can take.
View the presentation from Session 2 below; Session 1 here; and Session 3 here.

Are You Talking to Me: Analysis

Are You Talking To Me?: Session 3

In Session 3 of Are You Talking To Me?, instructor Marty Higginbothem of The Stage Channel, covered innovative ways for arts organizations to become content creators in order to build their online presence.
View the presentation from Session 3 below; Session 1 here; and Session 2 here.

 

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