Resources
Return on Investment
Starting a new marketing initiative and not sure if it’s worth the money? Principles and techniques of getting the most from your marketing dollars. Key concepts about targeting advertising, linking ticket sales and marketing, measuring promotions, and tracking PR exposure.
TimeLine Theatre’s ROI Case Study
Laura Goetsch, Marketing Director of TimeLine Theater, gave a presentation at the 2009 National Arts Marketing Project Conference on her Return on Investment project that grew out of the AEE’s Learning Circles and an implementation grant from The Chicago Community Trust.
Target Resource Group Knowledge Center
You might recognize their name from the recent report from the Greater Philadelphia Cultural Alliance called “Research into Action: Pathways to New Opportunities.” Target Resource Group’s “Paid Patronage Study” was one of the 5 reports included in the Cultural Alliance’s larger analysis. The TRG helps arts and culture organizations build audiences and increase marketing ROI by looking at information about their audiences. They are also currently working with the League of Chicago Theatres - learn more here.
Return on Investment
Learn how to really make your marketing dollars count with these presentations and articles from Philippe Ravana’s ROI 2007 and 2008 Learning Circles.
Fundraising Goes Beyond Donations
Relationships matter. The article “Fundraising Goes Beyond Donations” looks at online CRM strategies and gives you the top 10 reasons donors stop giving, many of which are related to poor relationship management.
Jim Novo’s Audience Data Toolkit
Jim Novo’s Audience Data Toolkit for the DIY approach.