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A Network To Build Chicago Arts Audiences

Resources

Asking the Right Questions: Session 2

Session 2 of the Asking the Right Questions learning circle focused on survey best practices. Some highlights from the session include:
- Selecting research methods so that you don’t ask the right question in the wrong way
- Identifying effective vs. ineffective questions. Any questions that are leading, loaded, 2 in 1, or dramatic can change a survey taker’s response
- Understanding rules of thumb like you need at least 200 completed surveys to be statistically reliable
This is all leading up to session 3, which will focus on observing your audience. Link to Session 1.

Deep Dive: Survey Best Practices


Click here to download.