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A Network To Build Chicago Arts Audiences

Resources

Asking the Right Questions: Using Research to Build Your Arts Audience

Does your organization have a marketing plan? Do you know your audiences? Then it’s time to start asking them questions! Make sure to get the information you need by using these resources from our Fall 2009 learning circle. 

Check out these resources from Session 1. Link to Session 2, Session 3, or the Follow-up Session.

Using Research to Build Audiences: Issues I Need to Research

Kelley Lavin and Brenda Magnetti Erickson also suggested the following resources to deepen your knowledge:

Advocacy
Burg, Bob (1998). Endless Referrals.  New York:  The McGraw-Hill Companies.
Godin, Seth (2008).  Tribes:  We Need You To Lead Us.  New York: Penguin Group (USA) Inc.
Reichheld, Fred (1998). The Ultimate Question: Driving Good Profits and True Growth.  Boston, MA:  Harvard Business School Publishing Corporation.

Organizational Transition
William Bridges and Associates, Inc. (1991, 2003, 2009).  Managing Transitions, 3rd edition.  Philadelphia, PA:  Perseus Books Group.

Personal Transition
Watkins, Michael D. (2009).  Your Next Move:  The Leaders Guide to Navigating Major Career Transition.  Boston, MA: Harvard Business School Publishing.
Watkins, Michael D. (2003).  The First 90 Days:  Critical Strategies for New Leaders at All Levels.  Boston, MA: Harvard Business School Publishing.

Psychographics and Targeting Your Most Valuable Consumers
Conley, Chip (2007). Peak:  How Great Companies Get Their Mojo from Maslow.  San Francisco, CA:  Jossey-Bass.
Martin, Alain Paul (2002). Harnessing the Power of Intelligence, Counterintelligence and Surprise Events.  Canada:  Professional Development Institute (PDI) Inc.
Moore, Geoffrey A. (2005). Crossing the Chasm.  New York:  HarperCollins Publishers.

Psychology of Success
Burg, Bob and Mann, John David (2007).  The Go-Giver:  A Little Story About A Powerful Business Idea.  New York: Penguin Group (USA) Inc.
Carlson Nelson, Marilyn (2008).  How we Lead matters: Reflections on a life of leadership. New York: The McGraw Hill Companies.

Teaching and Learning
Bateman. W.L. (1990). Open to Question: The Art of Teaching and Learning by Inquiry. San Francisco: Jossey Bass, Publishers. [LB 1738 .M3]
Cranton, Patricia (1994). Understanding and Promoting Transformative Learning.  San Francisco: Jossey-Bass, Publishers. [LC5225 L42 C72:  Mann Library]
Mezirow, J. (1991). Transformative Dimensions of Adult Learning. San Francisco: Jossey-Bass, Publishers. [LC5225 .L42 M61: Mann Reserve]
Mosston, M., & Ashworth, S. (1990). The Spectrum of Teaching Styles:  From Command to Discovery. White Plains, NY: Longman.
Office of Instructional Support (1993). Teaching Evaluation Handbook.  Ithaca: Cornell University Office of Instructional Support. [LB2333 .T25] Available for downloading at http://www.clt.cornell.edu/resources/teh/teh.html

Trust Your Intuition
Gladwell, Malcom (2005). Blink.  New York:  Hachette Book Group, Inc.

 

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