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Obama’s E-marketing Strategies and What They Can do for the Arts

Michael Organ and Pete Giangreco share the strategies that made the Obama campaign’s online presence so successful.

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View the presentation by Michael and Pete here:

Obama's E-marketing Strategies and What They Can Do for the Arts

And here are some of the tools suggested by Pete and Michael: 
QuantCast
Compete.com
Google Adwords
Open Secrets

Using these tools or similar ones? Share your successes (or failures) on the AEE forums.

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