Asking the Right Questions: Using Research to Build Audiences
The final session of our Learning Circle: “Asking the Right Questions: Using Research to Build Audiences” just finished so, before I sat down to write this article, I thought I’d review some other AEE blogs just to see if anything was relevant. The first one I found was a November 11 posting from Northlight Theatre’s Marketing Director Chad Peterson, blogging from the National Arts Management Project Conference held in Rhode Island. I got more than I bargained for. It is an affirmation that many of the same business issues Circle participants identified are shared, for better or for worse, with other arts organizations across the nation.
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NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
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Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment