NAMP: Email Done Right
Playwrights Horizons, a critically acclaimed New York based theater company has made an art of the eblast under the leadership of Marketing Manager Bradford Louryk. Sending out more than 109 blasts last year alone (that was an 700% increase over previous years), the key to PH’s electronic success is the highly targeted messaging encouraging time sensitive action.
Blog Topics Under Consideration:
Which customer service issue is most interesting?
Registered members can vote on upcoming blog topics.
Register Now!Past Blog Articles
NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
Tags
Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment