NAMP: TimeLine’s Return on Investment
I’m excited to be able to share some of what TimeLine Theatre has been able to do using Return-On-Investment measurements. Through an AEE Learning Circle with Philippe Ravanas in 2007, and a generous implementation grant from the Chicago Community Trust, we have been able to build a solid foundation and start creating effective tools to measure ROI.
Over the next few blog posts I will share portions of a presentation I gave at the recent National Arts Marketing Project Conference about how TimeLine has been using ROI. I was thrilled at the response I have gotten (in fact I’ve been asked to give it again at another NAMP-sponsored workshop in Minneapolis in April, maybe I’ll see some of you there), and I hope you find this useful in jump-starting your efforts.
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Register Now!Past Blog Articles
NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
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Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment