NAMP: Stretching your collateral budget
When Wendy Hower Livingston of The Nasher Museum of Art at Duke University was told she had to cut her Marketing budget, one of her major obstacles was maintaining the production of the massive amounts of printed collateral the Nasher had been publishing for years. For all of us out there in non-profit land that means “we have to have a newsletter, we have always had a news letter.” What she did instead of staying the collateral course was to get smart about her printing. By doing so she cut her budget while increasing efficiency.
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NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
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