NAMP: The Pricing Institute Preconference - sales and discount analysis
Today’s the day. The National Arts Marketing Project Conference is go! If yesterday’s preconference with Tim Baker and Steven Roth of The Pricing Institute was any indication, this promises to be a truly remarkable experience.
I have so much to share from the conversation about pricing. My head still feels like it was kicked in by a calculator. Tim and Steven led our group through a few exercises to show just how simple and effective “revenue management” (you will hear that term again) can be. With a few simple changes to the price of your membership, the scale of your house, or the packages you offer, organizations can see a dramatic impact on the bottom line.
Blog Topics Under Consideration:
Which customer service issue is most interesting?
Registered members can vote on upcoming blog topics.
Register Now!Past Blog Articles
NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
Tags
Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment