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A Network To Build Chicago Arts Audiences

||| October 28, 2025 by William Rogers

Pricing Insights with the Pricing Institute

The NAMP Conference begins in earnest on Saturday, but on Friday The Pricing Institute's preconference will convene.   I felt it important to attend this soft launch of the weekend's activities because of the importance pricing has become in our marketing strategies.  Pricing is is one of our easiest variables to control (and perhaps one of the most crucial) to attracting new audiences that may not be all that familiar with our work.   I don't think a single piece of mail that arrived in my box yesterday was sans a discount offer.  Should the arts follow suite?  And when do we begin to undervalue our product to a damaging degree?  These are my questions going into the preconference.  Below is a little more info on the meeting. I welcome you to feed me your own questions and I will do my best to get some answers while I'm there.  And please follow along over the weekend as I bring back all that I can to the AEE blog.

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Tags: NAMP

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