To Broaden or Deepen?
To broaden or deepen…that was the question when we started to plan the next round of learning circles. Should we develop programs that build on previous learning so that people who’ve been participating can become more expert at using psychographics to engage and retain their audiences? Or should we offer sessions that will attract and train arts managers who are new to the Arts Engagement Exchange? It’s taken us several years of this project to really address this issue, the same one that you face all the time in planning your programming and plotting your audience development strategies.
Blog Topics Under Consideration:
Which customer service issue is most interesting?
Registered members can vote on upcoming blog topics.
Register Now!Past Blog Articles
NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?- Blog Archive
Tags
Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment