Michael Organ

Michael was the first full-time Director of Internet Advertising for a presidential campaign (one of Obama for America’s many New Media innovations, which helped raise over $500 million online).

In addition to online “upsell” fundraising, Organ also pioneered the use of internet advertising for Voter ID and Get Out The Vote efforts, which the Obama campaign’s National Field Director credited for an extra 40 delegates in the critical caucus and early primary states.

Organ’s 20+ year marketing career began with traditional advertising and direct mail, but he switched to internet marketing in 1999 and has since led New Media campaigns for over 400 clients. Organ’s direct-response background influences his approach, involving micro-targeting segmentation, continuous split-cell testing and Return On Investment optimization. He is currently an Associate at AKPD Message and Media.

Presentations

• Obama’s E-marketing Strategies and What They Can Do for the Arts